Techball for Liverpool FC

The one and only Liverpool football club needed our help when faced with a super short lead-time marketing aid which only existed in the imaginations of partners at Standard Charted. LFC's long time sponsor had plans to launch an international competition called "30 seconds to Anfield" which took place in Sao Paulo and Kuala lumpur.

About the Project

Standard Chartered & Liverpool FC
Product Design | Electronics Development | Prototype Design
Worlds first 60fps 4K camera ball


The basic concept was to obtain 60 Frames/ Second 1080 Pixel True HD video from the perspective of the ball. This was an incredibly challenging brief as the ball needed to look , weigh and play like a FIFA standard size 5 Ball.


We had to develop custom electronics for the Camera system, robust enough to endure the 90G that happens during a full strike of the ball. Our target weight was 445 Grams when the camera equipment weighed around 150 Grams.We developed a new form of Polyurethane material and casting process to deliver a robust lightweight coating. The project received critical acclaim at the Cannes Lions festival being listed on the Innovation awards ceremony. Awarded by googles Sergey Brin.

Final Thoughts

Develop your product with our award-winning team

Pawtrack product design