One thing that sets all the Pawtrack collars apart is the GPS antenna always being on the top side of the cats neck. This is to increase the number of satellites which are used by the collar, the more satellites the collar sees the greater the tracking accuracy. The brief here was to drop any rigid plastics on the upper side of the neck and house a flexible antenna. This makes the collar lighter and more flexible overall with the self weight of the battery keeping the antenna on top.
We worked with the advise of cat experts on creating a safe to wear device and key to this is the safety release should the cat become entangled. More over we built in a method of getting just the right collar fitment by our toggle snap device integration.
Since we have partnered with Pawtrack in the pet tracking space we have seen the market evolve. Now consumers are switched on to the concept of tracking your pets movements. There is a wider adoption and perhaps more competition than ever. Most tracking devices on the market seem to be extremely similar, our collar is unique in that it utilises the technology of flexible antenna to reduce stress on the animal while keeping accuracy of tracking high.