Recognising our social responsibility as product designers. The Apex Position within consumer and industrial market behaviours needs to be front of mind. The impact this has both to enrich peoples lives but also impact the world we live in. HUMAN is making life better.
Through a deep understanding of our species, how we behave, why we make the choices we do, how to incorporate true ergonomic design. Applied user focused design, HUMAN is developing products which work in harmony with the user.
Our vision revolves around the tangible nature of the human experience, aiming to seamlessly connect people with objects. We prioritise the fusion of functionality and emotion, making design a powerful expression of passion. HUMAN is products that look and feel right, that users feel emotion towards.
Beyond crafting products, we focus on creating experiences. Material, shape, colour, texture, utility, and innovation all play roles in telling a compelling story and building a meaningful connection between users and products. HUMAN is elevated engagement in products and experiences, engaging the subconscious mind, emotion and attachment, thus adding value and responsibility towards things we create.
Our number one inspiration is design in nature. Problem solving via evolution and the Darwinian model which has been designing for millions of years, giving rise to successful offspring. HUMAN is creating thriving business via design thinking, by injecting the right DNA.
Our commitment to user-centered design involves placing real people at the core of the development process. By first understanding and defining user needs, preferences, and experiences, we create products which work in harmony with the user. HUMAN is product experiences which work in harmony with users.
Our design process
From research to product launch
We offer a full stack product development process, which allows our clients to engage at a stage which fits their requirements best.
We assist our clients from pre design research through to supplier matching and production launch. This complex often cyclical process is broadly approximated in three phases of Define, Develop & Deliver.
This is a non linear process which permits industrial design workflow and embedded hardware electronics development.
Asking new questions.
If you want to lead by design, we need to consider new definitions the problem and of what success looks like.
Full stack product development is cyclical. Bespoke teams ensure key skills are deployed where its needed. Always a focus on the user, always a focus on precision and innovation.
Our wealth of experience in design for manufacture. Manufacture technologies and supply chain networks ensure product are manufactured to the highest fidelity of the designer and user.