What is a Discovery Audit?
In short it’s a deep dive into your product development potential vs your current trajectory. A short body of work which has the sole aim of optimising or course correcting, to get closer to your brands potential.
Think of it as a shake down into your teams current findings and conclusions. FLYNN offer this analysis with a view to establishing a brief and specification for new product development work which we can carry out. But for those who sit on the board, challenge your firm to be better, better by design.
FLYNN has a well-established and proven approach to collaboration with established brands. We will work with you to gain a full understanding of your ecosystem. We analyse your business from the outside, review your internal findings, its performance, public perception, and pinpoint opportunities for product development with new vigour and new energy.
The bigger the brand, the less objective the brand can be, sometimes even more disconnected from its users by organisational scale. You are doing amazing right? How about your leading competitor–what if they are looking objectively using design thinking?
As an external consultancy FLYNN offer large global brands a unique perspective that can be invaluable during product development and industrial design projects. Our position external to the organisation provides greater objectivity and freedom from institutional biases. Large organisations suffer with poor objectivity and cultural lens’s often how they navigate is what the competition are doing, instead of first principles development which would otherwise be obvious to a start up for example.
Whether you’re a global corporation looking for a new product to add to your line up, or you’re an established company seeking to re-invent your design identity and reposition yourself in the market, we have the capabilities to help
Re-imagine what is possible, bake in market traction.”
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What is a Product Design for startup workshop?
We set up the workshop over a decade ago to as we noticed startups needed specific support. The product can only ever be as good as it’s brief. A bit like a fish can not outgrow its tank. If you are new to product development, then why should you be doing arguably the most critical phase of product development unsupported.
The PDS workshop is an easy way for you to engage in consultancy insight into why and how you plan to develop a product.
This pays dividends downstream. It is about optimising your project for success. Which is never more critical than when you are a product based start up. The project success, IS the business. Sessions are 1:1 confidential sessions, helping you be objective about the problem you are solving. Critiquing your solution / thinking such you set off on the right course.
- The venture failed to understand that the product must exhibit a particular D.N.A in order to succeed and thrive. This is firstly a lack of understanding the market is an environment. Your product needs to be tweaked in such a way it thrives in that environment.
- The venture did not focus on ROI in the design stage. Selecting the right consultancy is key to bake in market traction, effectively returning an investment in design, development and manufacture.
- The venture became solution focused too early. They effectively selected a premature, under developed, untested solution. Working with us in a workshop helps us understand together, should you be looking for better design solutions to take to market. This takes a lot of objectivity, which on the whole is difficult when your pushing your own solution as a start up. Ultimately the market decides, so benefit from our insight via a workshop.
- The venture selected a design direction which had an uncompensated level of technical risk. They ended up spending their seed funding on the yellow brick road to nowhere. Selecting a design direction with foreknowledge of technical risk is paramount.
- The venture adopted a premature solution and invested in its protection potential too early in the product development process. Time and again we see companies who feel they need to continue down a path they know is not optimal, simply because that’s what they protected via patenting early on. The best time to patent varies, but arguably best to have a well considered solution on the table that means protection resembles the product which needs to go to market.