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Why Outsourcing Your Product Development Can Revolutionize Your Business
Outsourcing product development isn’t just a strategy for startups or small companies without the resources for an in-house design team; it’s an approach that can transform businesses of any size. In today’s fast-paced market, where innovation and speed are crucial for staying competitive, outsourcing enables companies to tap into specialized expertise, reduce costs, and accelerate time-to-market. Whether you’re a startup aiming to launch your first product or an established brand striving to innovate more rapidly, outsourcing product design can be the key to unlocking new levels of growth and success.
At FLYNN, we have partnered with numerous companies over the years, from small startups to international brands, and witnessed firsthand the benefits of bringing in external expertise. We've helped turn startups with little momentum into million-pound businesses and revitalized established brands by developing new product lines that reignite sales. In this blog, we’ll explore how outsourcing your product development can provide your business with a competitive edge in a crowded marketplace.
Vision
At FLYNN, we believe our unique vision is key. Both large organizations and early startups can struggle with maintaining objectivity. Large organizations, in particular, can become blinded by their own scale and internal cultures, leading to missed opportunities. As an external consultancy, our approach helps illuminate these blind spots, uncovering opportunities and insights that might otherwise go unnoticed. Company cultures and established decision-making processes often result in things being done in the same way, stifling innovation. When we get involved, we bring a fresh perspective, examining the problem from every angle to discover innovative solutions that give you an edge over your competitors.
When we embark on a new project, especially with large organizations, our goal is to help them develop critical design thinking and objectivity. In our view, the early briefing stage should be free from constraints and limitations that could hinder potential solutions. The most innovative ideas emerge when you achieve complete objectivity and approach a problem from first principles. This is where an external perspective becomes invaluable, as we bring no biases and are not tied to conventional methods.
Expertise
Product development is our expertise, and we live and breathe it every day. We know how to innovate and understand what the market demands. By partnering with an external design consultancy like FLYNN, you gain access to specialized expertise that your company may not have in-house, saving you time and resources. We work across a wide range of sectors, which gives us deep industry knowledge and allows us to transfer insights from one field to another. This means there's a strong likelihood that we've encountered challenges similar to yours, whether within your industry or in a related one. With our experience, we understand the problem at hand, your customers' needs, and the technical and regulatory factors involved, enabling us to solve the problem more quickly and efficiently.
Time
FLYNN is a turnkey product design consultancy, which means you’re hiring a fully equipped team with the systems and processes needed to solve your problem and take your product all the way to market. This allows your company to focus on the results rather than getting bogged down in the details. This advantage becomes even more significant as your company grows, where an increasing number of decision-makers can slow down even the smallest choices. By partnering with an external team, you’re entrusting these decisions to industry experts who make informed choices based on the desired commercial outcome. This approach helps maintain project momentum and streamlines the development process.
Money
Retaining an in-house product designer or team can be costly and inefficient, especially if your company isn’t constantly launching new products. By working with a product design consultancy, you only engage their services for the duration of the project, so once it’s complete, you’re free from any ongoing financial or legal commitments. This means you’re not paying for design resources when they’re not needed, which can significantly reduce overhead costs. Additionally, external consultancies often bring specialized expertise and tools that would be expensive to develop or maintain internally, providing further financial advantages. This flexibility allows your company to allocate resources more effectively, investing in design only when it's necessary and ensuring you get the most value for your money.
Design Rescue
Every business eventually encounters the frustrating situation of pursuing a project for an extended period, only to realize that it’s not leading anywhere productive. At this point, a complete reassessment becomes necessary. We see this scenario often, clients come to us after other companies have failed to meet their needs, or when their in-house teams have hit a creative wall and need a fresh perspective. When this happens, we’re able to step in and offer a fast-track development process that gets your project back on track, minimizing further waste of time and resources.
Our deep industry knowledge and well-established systems mean we can hit the ground running, quickly identifying what went wrong and how to course-correct. We frequently go back to first principles, stripping the problem down to its core elements and re-evaluating the approach from a fresh perspective. This allows us to uncover opportunities that were previously overlooked, enabling us to solve the problem in a way that’s not only innovative but also simple and elegant. By doing so, we help you avoid stagnation and guide your project toward a successful outcome, ensuring that the time and money already invested are not lost.
Why Trust Us to Handle Your Product Development
With over 20 years of experience across a wide range of industries, we bring a wealth of diverse knowledge to your project that is difficult to replicate in-house. This broad expertise allows us to craft more innovative solutions, drawing from lessons learned and best practices across various sectors.
To ensure we deliver truly innovative outcomes, we start every project with our comprehensive discovery audit sessions. During these sessions, we take a deep dive into your current standing, thoroughly examining the problem at hand, your business landscape, goals, and core values. This in-depth understanding of your business enables us to develop products that not only solve your challenges but also align seamlessly with your company’s image and long-term objectives.
By integrating this deep knowledge of your business into our design process, we ensure that the solutions we create are not only innovative but also tailored to help you achieve the commercial success you’re aiming for. Our approach ensures that every product we develop supports your brand’s vision and positions you competitively in the market.
We provide businesses with product design consultancy, industrial design, prototype design & related services.
