AT IT'S CENTRE
Product design consultancy
We are a leading UK product design consultancy offering a personal experience aimed at maximising the effectiveness and success of your product. Challenging the norms – no more “passive design” – Active Design – instead assumes nothing and works with our clients to reach their true product potential. We work with entrepreneurs, startups, small and large business creating products that look outstanding, are intuitive to use and feel right.
All our product designers have a minimum of 15 years industry experience. All our clients enjoy full studio access working with an experienced product designer at each stage of the project, and our team work hard to ensure your design journey runs as seamlessly as possible, straight talking, down to earth, pragmatic approach.
At the heart of the company, Director Chris Flynn brings over 15 years’ experience as a product design consultant to your project. Chris ensures our standards of excellence and distinctive approach are retained by working personally on each project with the team. We manage teams of up to 10 people on a project by project basis with prototyping resources in the UK and China.
For over a decade we have been guiding our clients through the design process from initial consultancy, where we workshop and flesh out ideas, putting in the hard graft of developing and realising those ideas, to seeing their products come to life by engaging the user. We love what we do and enjoy the success it brings to our clients.
Product design consultancy for Start-Ups
We understand that every Entrepreneur and Startup is unique. With a unique set of requirements, startups may not be familiar with some aspects of the process – We will fill in the gaps when needed. In the last 10 years, over half our clients have been startups. We Understand the importance of hitting the ground running, and being disruptive & gaining market traction, first time around, with a precise budget. You may require additional support with technical matters, creating IP and navigating the IP landscape, selecting supply chain partners such as injection moulders and packaging companies. It is our pleasure to guide you through that process & help turn your vision into success.
Product Design Consultancy for Small firms to household Brands
Sometimes a project needs a fresh pair of eyes. Even if you are a large business or your brand is well established, it pays to look at your product through a different lens. You don’t need us to help you run your business, however you understand the importance of not standing still. We will work with your current product strategy and new product development team, collaborating to relay our insight, from our perspective. Large business can benefit in countless ways from working with an industrial design company; obtaining a revitalised development direction, help an ageing product range, slumping sales, shrinking market share, reduce cost to market and stimulate growth in an increasingly crowded marketplace. We can help you regain market dominance by offering an insightful second opinion, and by bringing the design thinking of a leading product design company into your organisation.
Product Design for Inventors
If you have had that potentially life-changing lightbulb moment, we can help grow your idea into something incredible and tangible. As one of the UK’s leading product design companies is experienced in working with inventors and we take a supportive development role in the many steps ahead in your challenge. From the brilliant idea and pencil sketches – to the real challenge, creating a commercial product from the invention. Our ambition is for your product to reach its full potential. This can involve tweaking the innovation and more often than not, we contribute further intellectual property to your portfolio (which is assigned to you on completion). Our approach is to evolve the design so the product can market itself through well considered – objective – design thinking Balancing all the requirements beyond the key innovation, While we deliver the manufacture data, prototyping, packaging design and manufacture liaison. Our partners will guide you through IP assessment and Patent applications where required.