There is a visible shift in how new product start ups acquire intelligence on their target markets as well as the option to gleam customer input before setting out on their development cycle. We are starting to see an upturn in enquiries from start ups using the "Pretail" model. Enabling low risk lean start ups, gauge market feedback as early in the product development as possible. Here is a word from Trendwatching about Pretail. http://www.trendwatching.com/trends/pretail/
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