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Designed for Life? It is time to reconsider designed obsolescence in Product Design Today more than ever, through innovation, technology and great design, everyday products can combine form and function adding value to objects, solving problems and improving people’s lives. But how long should products last? Consider the life expectancy of everyday mass-market

Design Materials Grasping the earthy reality of product materials Thinking and feeling make us human.   And on a level equal to art, music and culture, our unique ability to create objects sets us apart as a species. Now, in this new world, that ability has never been more important as it connects

How do I develop a new product idea? 5 steps to bring your new product ideas to life For individual entrepreneurs and companies alike, a frequent question is: Once the seed of a new product idea has taken root, utilising the unique skills of an experienced Product Designer is by far the best

Emotional Design Feeling the love behind Product Development Emotional Design is everywhere. It fundamentally influences the perception and interaction between people and objects. For product designers, Emotional Design can be a potent force evoking reactions that can reach users on a fundamental level.   “One of the most enriching aspects of developing products is