Industrial Design Consultancy
The term Industrial Design Company is a little more common to hear over the pond. The actual definition of industrial design varies depending on the industrial designers you speak to. Here at Flynn we think industrial design has transcended the iterative improvement, aesthetic enhancement of a product. We think industrial design is the non-linear process of design thinking as it applies to physical, digital or even virtual experiences. Industrial design is ultimately about people and their product environment. Developing that industrial design so it is better for business, manufacturable, feasible and tangibly beneficial, comes as standard with our industrial design consultancy.
The 4 core elements to industrial design development
Our consultancy aims to be a little different. There are many who offer industrial design as a service, but one of the core areas that sets limits are potentially those early assumptions. The brief even. In fact, we have a saying “a product is as good its brief”. While our approach is tailored, the basis is the same from international brands like Liverpool FC to start-ups like Pawtrack.com. One of the areas you can have the most impact is to re-think and question the starting place for the project. What inputs have arrived at the formula? What is the core problem statement? Sometimes this is hidden, but it can pay dividends to work through this in our workshops.
When you deeply connect with the core problem statement, ideas start to flow. The solutions are out there waiting to be discovered, like tuning in to the right frequency, our industrial designers have an uncanny touch at creating novel and inventive concepts which are more often than not, patentable. Breaking free “sandboxing” and creating a safe place for ideas to live, even for a short time enables us to imagine a better way.
Building directly on that momentum our industrial design company begin to play alchemist. We bring in ingredients from left field, moving laterally we can switch in design cues, influences, technologies, materials, mechanisms, forms – feelings even, these we call “design DNA”. It is at the creation stage we plant a range of seeds, hybrids of each other, sometimes distinct, sometimes the genesis is clear, and sometimes abstract. We take the Darwinian approach to product development and nurture those seedlings into concepts, give them names and introduce our clients to the fruit of our imaginations. Once intros are out of the way we work with our clients to analyse which of these concepts is the best fit for its environment. Which one or which combination of attributes brought into a whole can thrive in the marketplace gaining market traction and disrupt sectors.
Industrial designers must test and validate at each of these stages. We established it was critical to test the original thinking that goes into the brief and PDS (product design specification). Again, a good consultancy will test and validate its ideas at different stages. How do you know which idea to move forward and develop? Test – find a way, create a test rig, an experiment – prototype and validate. Move that idea forwards into prototyped DFM (design for manufacture) build and test your assemblies prior to investment in hard tooling as much as possible to de-risk the process for your clients. Then work with your client to A-B Test mature design work and brand development even with Focus groups and target markets. Test, assess, listen learn and feed that back into the industrial design cycle.